Ambulances are for emergencies

Shifting attitudes through a research-informed behaviour change campaigns (peer-reviewed journal article by K. Borg, B. Wright, L. Sannen, D. Dumas, T. Walker & P. Bragge)

"In Victoria, Australia, emergency calls requesting an ambulance have been increasing at a rate higher than population growth. While most of these calls are for genuine emergencies, many do not require an immediate ambulance response. A collaborative research approach was undertaken to address this issue. The aim of this paper was to evaluate the effectiveness of applying a behaviour change approach to this challenge by first addressing antecedents of behaviour (attitudes, awareness and knowledge)."

Journal article peer-reviewed by Requat Advisory Ltd Co-Director Lynn Davies. Read the full-text in Health Research Policy and Systems